Your brand is talking about you.
And it's not saying what you think.
There's almost always more there than what meets the eye. And that gap between what you've built and what your brand is showing is costing you clients you'll never even know about.
The Brand Edit is a full, personalized review of your brand, done by me (not a template, not ChatGPT, not a junior designer), so you can see exactly what's working, what's leaking leads, and what to fix first.
250+ clients worked with.
Our clients have been featured on:
The most common thing I hear from founders who reach out:
"Something is off. And I can't figure out what it is."
You've invested in the photography. You've tried updating the copy. You hired somebody off Fiverr or bought a template thinking you'd just "throw everything in." Maybe you even paid thousands for copywriting that didn't land.
You've been told to blog more, post more Reels, work on your SEO. And you've tried. But inquiries are still slow. People ghost after seeing your prices. The leads who DO come in aren't the right fit.
So you start to wonder: is it me? Is my work not good enough? Am I just bad at sales?
You're not.
Your talent isn't the problem. Neither is your pricing. Neither is your marketing, actually.
Your brand isn't communicating your caliber.
There's a gap between who you actually are (the work you do, the results you deliver, the experience behind it) and what a stranger sees when they find you online for the first time.
I call it the caliber gap. And once you see it, you can't unsee it.
CORY — Wedding Photographer, Boston
The situation:
8 years in business. And beautiful portfolio. Following a well-known coach's advice for two years. Spent $4,000-$5,000 on copy. Paying $1,000/hour for coaching that kept saying "just blog more."
What was actually happening:
1-2 inquiries a month. Constant ghosting. Her website said "authentic moments, inspiring love, artful imagery," which could be any photographer in any city at any price point. The right clients had no reason to stay. The wrong ones had no reason to leave.
What I found:
Her brand was attracting everybody and booking nobody. Four specific changes to her pricing display, her portfolio organization, her inquiry form, and her positioning copy.
The result:
She implemented on a Friday. By the following Friday, 4 new inquiries, 2 phone calls, 1 booking at $12,000 (her highest ever).
WHAT THE BRAND EDIT ACTUALLY IS:
01. you fill out a detailed questionnaire.
We go into your revenue, your goals, your ideal clients, your current lead sources, what's working and what's not. Give yourself about 30-60 minutes. (The more honest you are, the more useful the audit is.)
02. We hop on a 30-minute deep-dive call.
This is where I ask the questions your written answers didn't cover. The stuff that comes out in conversation, like Cory telling me she'd been paying $1,000/hour for advice that wasn't moving the needle.
03. I build your full Brand Edit.
I go through your messaging, positioning, website, competitive landscape, offers, and pricing structure. Then I put together a comprehensive, personalized audit that shows you exactly what's holding your brand back and what to prioritize first.
04. We go through it together on a 90-minute call.
Not a PDF dump. A live presentation, screen-shared, where we walk through every finding together. You can ask questions. We can stop and dig deeper on anything. By the end, you know what to fix, in what order, and why it matters.
After that, the audit is yours. Take it and run with it yourself. Hand it to your team. Or keep working with us, and your Brand Edit investment gets credited toward any project you book.
Is This for You?
You're established. Your referral business is solid. But you know you're missing people who don't know you yet.
Your website or social media reads at a different level than your actual work.
You're tired of having to sell yourself because your brand doesn't speak for you.
You want to expand beyond referrals.
You want honest, tailored feedback on what's actually holding you back.
You know the strategy comes before the website, rebrand, or marketing push.
This isn’t for you if: You want Canva templates, generic advice, or "try this" marketing tips.
Your brand looks like $2k. Your pricing says $10k.
And prospects are confused, so you're doing all the selling.
They land on your website and assume what you cost before they ever reach out. Then they see your actual price, and the gap feels weird. So they need convincing. They need proof. They need you to work twice as hard to justify the investment.
And some of them just ghost before you even got a chance to talk.
Referrals book you because they already know the real you. They've experienced you. They know you're worth it.
But everyone else is stuck in the gap between what your brand promises and what you actually deliver.
This isn't a design problem. It's a clarity problem. And clarity is fixable.
The ones getting booked without the extra selling are aligned their brand with their actual value first.
Then the pricing made sense. Then the conversation was easy.
MICHELLE — PR Agency Owner, Denver
The situation:
30+ years in PR. Clients placed on NPR, the Denver Post front page, Good Morning America. Managing partnerships with national-level seven-figure businesses.
What was actually happening:
Her website looked like every other generic PR firm. ShowIt template, Fiverr hire that didn't work out, AI-generated copy. None of her actual work or credibility showed up anywhere online.
What I found:
An entirely unclaimed market position in the Rocky Mountain region that was buried under generic messaging. Revenue targets that didn't align with her pricing, and a DIY product line that undermined her retainers credibility.
The result:
Repositioned business, differentiated market claim, full rebrand project on the books.
brand strategist // podcast host // speaker
Meet Your Personal Brand Editor
Amanda Shuman is the founder of Carrylove Designs and a strategist obsessed with one thing: turning the brands that should win into the brands that do win. After rebranding over 200 luxury B2C businesses, ranging from boutique hotels to million-dollar hospitality companies, her strategy-first approach has changed how clients are perceived in the market, helping them attract premium audiences, command higher prices, and build lasting loyalty.
The audit was full of thoughtful insights about my messaging, website, and offers, and it all felt specific to me instead of a one-size-fits-all plan.
What I loved most is that she didn’t just point out what needed work, she gave me clear, actionable steps that feel completely doable and aligned with where I want to go.
I walked away feeling more confident, focused, and excited to put her recommendations into action.
– JAMIE, Professional Organizer, Austin
faq
Is this a course or a template?
No, it's me personally reviewing your brand. Two live calls. A custom audit built around your business.
What does the Brand Edit actually cover?
Your website, your messaging, your positioning, your offers, your competitive landscape, your pricing structure. Everything a stranger sees when they find you online. Each Brand Edit is custom to the business.
How long does the process take?
Most clients complete the full process within 30 days from booking.
What if I want help implementing the changes?
Your Brand Edit investment gets credited toward any project you book with us.
Do I need to have my "brand figured out" before booking?
No. That's literally what this is for. Cory thought she had a sales problem. Michelle thought she needed a website cleanup. The Brand Edit is where we figure out what's actually going on.
